Privacy Policy
Last updated: 8 March 2026
Who We Are
JP & RG LTD, trading as Ultimate Car Checker, is the controller responsible for personal data collected through this website and related services.
Registered in England & Wales under company number 15293777. Registered office: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ.
Information We Collect
- Contact and account details such as your name, email address, login details and saved vehicle information.
- Vehicle and report inputs such as registration numbers, report requests and information linked to reports you purchase or save.
- Transaction details such as payment status, amounts, billing metadata, order references and fraud-prevention signals. We do not store full card numbers on our own servers.
- Support information such as messages you send through our contact form, by email or through customer support.
- Technical and usage data such as IP address, browser type, device information, pages viewed, cookie choices and similar telemetry.
- Partner or attribution information, including referral codes and first-touch attribution data, where needed to apply partner pricing, commissions or referral arrangements.
- Marketing preferences and records showing whether you opted in or unsubscribed from reminder, offer and savings emails.
How We Use Personal Data
Provide free checks, paid reports, PDFs, account features and related customer support.
Lawful basis: Performance of a contract with you, or taking steps at your request before entering a contract.
Process payments, keep financial records, handle refunds and meet tax or accounting requirements.
Lawful basis: Performance of a contract and compliance with our legal obligations.
Protect the service, investigate misuse, prevent fraud, enforce our terms and defend legal claims.
Lawful basis: Our legitimate interests in running a secure and reliable service, and compliance with legal obligations where applicable.
Measure website usage, improve the product and understand what channels lead to purchases.
Lawful basis: Consent for non-essential analytics and marketing cookies; otherwise our legitimate interests for essential service analytics, partner attribution and service improvement.
Send service emails and, where you opt in, reminder, offer and savings emails.
Lawful basis: Performance of a contract for service communications, and consent or our legitimate interests where the law allows for marketing communications.
Generate AI summaries, risk indicators, suggested questions and other report analysis features.
Lawful basis: Our legitimate interests in providing and improving report features, and performance of a contract where those features form part of the report you request.
Where We Obtain Data
- Directly from you when you search for a vehicle, create an account, contact us or buy a report.
- From payment providers and authentication providers when transactions or sign-in events are processed.
- From vehicle data suppliers and licensed feeds used to generate report content.
- From your browser or device through cookies, local storage, server logs and similar technologies.
Who We Share Data With
We do not sell your personal data. We share it only where necessary to run the service, comply with the law or protect our business and users.
- Suppliers that help us provide vehicle data and report content, including UK Vehicle Data and other trusted data feeds.
- Payment and fraud-prevention providers, including Stripe, to process purchases securely.
- Hosting, database and authentication providers, including Supabase, to run the service.
- Email delivery and customer communication providers, including Resend or equivalent messaging suppliers.
- AI service providers, including OpenAI, where used to generate report summaries or similar features.
- Analytics or advertising providers where you actively consent to analytics or marketing cookies.
- Professional advisers, insurers, regulators, law enforcement or courts where disclosure is reasonably necessary.
International Transfers
Some of our service providers may process personal data outside the UK, including in the EEA or the United States. Where that happens, we rely on an adequacy decision, approved contractual safeguards or another lawful transfer mechanism as appropriate.
If you want more information about those safeguards, you can contact us at privacy@ultimatecarchecker.co.uk and ask for a copy or summary of the relevant transfer mechanism, where available.
Retention and Security
We use technical and organisational measures designed to protect personal data, including access controls, encrypted connections and supplier security controls. The periods below are our standard retention periods, but we may keep data for longer where needed for a live dispute, legal claim, fraud investigation or regulatory requirement.
- Account profile information, saved vehicles and account settings: for as long as your account remains active and normally for up to 24 months after closure or last activity, unless we need it longer for security, fraud prevention or a legal claim.
- Orders, payment records, invoices and related audit data: typically up to 6 years after the relevant transaction or accounting period.
- Support enquiries and contact-form submissions: usually up to 24 months after the issue is closed, unless a longer period is needed for a dispute, complaint or legal requirement.
- Marketing preferences, unsubscribe records and consent logs: normally up to 6 years from the last recorded preference change or marketing interaction so we can evidence compliance and respect suppression requests.
- Cookies, browser storage and analytics identifiers: according to the relevant cookie duration or provider settings described in our Cookie Policy.
AI-Generated Features
We use automated tools, including AI models, to generate summaries, risk indicators, MOT commentary, suggested questions and similar report features from underlying vehicle and report data. These features are provided for general information only and are not used to make legal or similarly significant decisions about you without human involvement.
Marketing and Reminder Emails
We may send you service communications about your account, purchases or saved vehicles. If you opt in, we may also send reminder, offer and savings emails. You can unsubscribe from marketing emails at any time using the unsubscribe link or instructions in the email.
Cookies and Similar Technologies
We use cookies, local storage and similar technologies for authentication, security, checkout, preference management, partner attribution and, where you consent, analytics or marketing measurement. Please see our Cookie Policy for more detail.
Your Rights
Depending on the circumstances, you may have rights to:
- access to the personal data we hold about you
- correction of inaccurate or incomplete personal data
- erasure in certain circumstances
- restriction of processing in certain circumstances
- objection to processing based on legitimate interests
- data portability for certain data processed by automated means
- withdrawal of consent at any time where we rely on consent
You also have the right to complain to the Information Commissioner's Office (ICO) if you believe your data protection rights have been breached.
Contact Us
If you have any questions about this notice or want to exercise your data protection rights, contact us using the details below.
Controller: JP & RG LTD trading as Ultimate Car Checker
Company number: 15293777
Registered office: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Privacy email: privacy@ultimatecarchecker.co.uk
General support: info@ultimatecarchecker.co.uk
Changes to This Notice
We may update this Privacy Policy from time to time to reflect changes in the service, our suppliers or the law. We will post the current version on this page and update the last-updated date above.
